The Basics: Crowdfunding
Applying for funding from big foundations or even smaller non-profits may seem daunting!
These platforms provide creators with opportunities to fund their projects, connect with their audience, and build a sustainable income stream through crowdfunding or membership-based models.
The most popular platforms
Kickstarter: Kickstarter is a crowdfunding platform where creators can pitch their creative projects, set funding goals, and offer rewards to backers in exchange for their support. It's a way for creators to raise funds directly from their community, allowing them to bring their ideas to life.
Check out: Handbook for Creators
Patreon: Patreon is a membership platform that enables creators to earn a sustainable income by offering exclusive content and perks to their patrons, who support them through monthly subscriptions. It's a way for creators to build a direct relationship with their audience and receive ongoing support for their work.
Indiegogo: Similar to Kickstarter, Indiegogo is a crowdfunding platform that allows creators to raise funds for their projects by offering rewards to backers. It offers flexible funding options, allowing creators to keep funds raised even if they don't meet their initial funding goal.
Resources: Planning your campaign
More platforms for crowdfunding
GoFundMe: While often used for personal fundraising and charitable causes, GoFundMe also supports creative projects, entrepreneurial ventures, and artistic endeavors. Creators can raise funds for a wide range of projects and initiatives by sharing their story with potential donors.
Ko-fi: Ko-fi is a platform where creators can receive support from their fans through one-time "coffee" donations or ongoing subscriptions. It's commonly used by artists, writers, and creators to receive financial support for their work.
Steady: Steady is a membership platform that enables creators to monetize their work through subscriptions, crowdfunding, and other revenue streams. It's designed to support independent journalists, writers, podcasters, and creators in building sustainable income from their audience.
Buy Me A Coffee: Buy Me A Coffee is a platform where creators receive support through virtual "coffees" from their audience, enabling fans to donate and express appreciation for their work.
Twitch: While primarily known as a live streaming platform for gamers, Twitch also supports creators from various disciplines, including artists, musicians, and writers. Creators can earn income through subscriptions, donations, and advertising revenue on their channels.
Here are some tips and tricks for crowdfunding success on platforms like Kickstarter or Indiegogo:
Set a Realistic Funding Goal: Calculate the minimum amount of funds you need to bring your project to life, including production costs, shipping, and any fees associated with the platform. Setting a realistic funding goal increases your chances of reaching it and instills confidence in potential backers.
Create a Compelling Campaign Page: Craft a visually appealing and informative campaign page that clearly communicates your project's story, goals, and rewards. Use high-quality images, videos, and descriptive text to engage potential backers and convey the value of supporting your project.
Offer Attractive Rewards: Design a range of enticing rewards at various price points to appeal to different types of backers. Consider offering exclusive or limited-edition rewards, early bird specials, and personalized experiences to incentivize contributions.
Plan a Strategic Launch: Build anticipation for your campaign before launching by sharing teasers, behind-the-scenes updates, and sneak peeks with your audience. Choose a launch date and time that maximizes visibility and engagement, and be prepared to actively promote your campaign throughout its duration.
Engage with Your Audience: Foster a sense of community and connection with your backers by responding promptly to comments, questions, and messages. Keep them updated on your progress, milestones, and any challenges you encounter during the campaign.
Promote Your Campaign Widely: Leverage your existing networks and social media platforms to spread the word about your campaign. Reach out to friends, family, colleagues, and influencers who may be interested in supporting your project. Consider partnering with relevant blogs, websites, and media outlets to extend your reach.
Focus on Momentum: Aim to generate early momentum and excitement for your campaign by securing pledges from your inner circle and early supporters. A strong start can attract more backers and increase visibility on the platform's trending sections, attracting additional attention.
Provide Regular Updates: Keep backers informed and engaged throughout the campaign by sharing regular updates on your progress, achievements, and any new developments. Transparency and communication build trust and confidence among backers, encouraging continued support.
Prepare for Fulfillment: Plan ahead for fulfilling rewards and delivering perks to backers once the campaign ends successfully. Estimate shipping costs, production timelines, and potential challenges to ensure a smooth and timely fulfillment process.
Stay Persistent and Flexible: Crowdfunding can be unpredictable, and setbacks are common. Stay resilient and adaptable in the face of challenges, and be prepared to adjust your strategy or goals as needed. Persistence, flexibility, and a positive attitude are key to crowdfunding success.
